Novi Bar
Novi Bar is a new neighborhood in Šušanj, a short walk from the sea, built by a family of builders who have worked in Bar since 1995. We gave the neighborhood a face. Then we gave its newest address, River Park, one of its own.
Web Novi BarService Provided
- 01Visual identity for Novi Bar
- 02Logo design for River Park
- 03River Park identity, as part of the Novi Bar family
- 04Typography and color system
- 05Brochure design, in Montenegrin and English
- 06Memo pages, business cards and promo collateral
- 07Website design
- 08Website copywriting, in Montenegrin, English and Russian
Real estate here usually sells the view and forgets the place. Novi Bar wanted the opposite: an address people say with some pride, not a stack of balconies pointed at the sea. So we built an identity calm enough to live on a site hoarding, a brochure and a doorbell, and steady enough to carry thirty years of building in one city.
River Park is the newest chapter: 136 apartments beside the Željeznica river, with a third of the land left green. It needed a name on the door without leaving the family. We designed its logo and identity close enough to Novi Bar to share a surname, and distinct enough to have a first name.
Then everything a buyer actually holds. The brochure, in Montenegrin and English, is where most people make up their minds, often from a sofa in another country, so it does what a good viewing does: the light, the distances, the floor plans, the quality a render can’t show. Around it, memo pages, business cards, promo pieces, and a website we designed and wrote in three languages. Phase one is already home to about a hundred families. River Park is next.
Design systems
A brand is only as good as the last person who used it.
So every identity we make leaves with its own design system: one live page with the logo, colors, type, components and ready-to-paste code. Your printer, your developer and your next agency get it right the first time, without guessing. Here are the two we made for this project.
